Reason 3: Information has a “Best Before” Date Too

Most people are keenly aware of the “Best Before” date on food items such as eggs or milk. This date, which indicates the how long the product can be safely (and enjoyably) consumed, is an important data point since no one wants to eat a rotten egg.

However, when it comes to data, especially data that has been shared on the Cloud, people are not as careful. Consuming data that is no longer current, or past its’ “Best Before” date can be even more damaging than drinking stale milk. Yet, when sharing documents in the Cloud, most users have no way of ensuring that stale data is no longer consumed.

Rights management allows users to set an “Expiry Date” on documents so that it can no longer be used after a certain date. In this way, rights management can protect you from consuming stale or spoiled data; just like that label that keeps us from eating bad food.